Our Selfless Standard

The Selfless Standard is our commitment to ensure we are continually evolving our practices and holding ourselves to the highest sustainability standards. No brand can leave no trace, but by making better choices, we aim to leave as little trace as possible and continually improve.

Our Key Focuses

We commit to making better choices.

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Transparent, Sustainable Sourcing

We buy our ingredients consciously to ensure no excess depletion of natural resources.

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Climate Conscious

We’re taking action to reduce our carbon emissions and are investing in programs that remove CO2 from the atmosphere.

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Reducing Packaging Impact

No packaging solution is perfect but we aim to leave the least impact possible and regularly update with new technology.

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A continually evolving standard

“The beauty of the Selfless Standard, and the thing that we are most excited about, is that its essence is about constantly evolving, challenging ourselves to continually improve and always making the better choice. The world is trying to catch-up with more sustainable options and new innovation is coming through all the time. We want to stay very connected, to ensure that we not only continue to do better but also support the growth of sustainability innovation”

- Hyram, Mark and Colette: Co-Founders, Selfless by Hyram

Look out for our next progress report or sign up to our newsletter to hear what we've been up to.

If there's anything you want to feedback or for us to look at, let us know!